CLEANSE & CARE

  • Wheat Protein builds body whilst improving lustre

  • Sugar Beet boosts softness and easing manageability

  • Wheat Protein builds body whilst improving lustre

  • Sugar Beet boosts softness and easing manageability

Bodifying and volumising for bounce & vitality. Ingredients include:

Pro-Formula Volume Shampoo

Bodifying and volumising for bounce & vitality.
Ingredients include:

Pro-Formula Volume Conditioner

  • Wheat Protein builds body whilst improving lustre

  • Sugar Beet boosts softness and easing manageability

  • Lychee rejuvenates lustre and vitality

  • Strigosa Seed revitalises silkiness and sheen

Smoothing and de-frizzing for  hydration & gloss. Ingredients include:

Pro-Formula Sleek Shampoo

Smoothing and de-frizzing for hydration & gloss. Ingredients include:

Pro-Formula Sleek Conditioner

All contain Keratin, Colour Lock and UV protection, making product selection easy.

CLEANSE & CARE COLOUR

For natural or coloured hair

All contain Keratin, Colour Lock and UV protection, making product selection easy.

  • Lemon naturally lifts & brightens hair tones

  • Chamomile prevents flaky scalp & improves colour luminosity

Suitable for natural or coloured hair.
Ingredients include:

Pro-Formula Blonde Shampoo

Pro-Formula Brunette Shampoo

Suitable for natural or coloured hair.
Ingredients include:

  • Cocoa Bean to help enrich colour vibrancy

  • Walnut packed with Vitamin B for strengthening and improving hair growth

Pro-Formula All Colour Conditioner

Suitable for natural or coloured hair.
Ingredients include:

  • Yucca Vera  revives suppleness and natural shine

  • Sunflower Seed  reduces colour fade, protects hair and repairs UV damage

TREATMENT

Professional strength salon-formula treatment

All contain Keratin, Colour Lock and UV protection, making product selection easy.

Developed in conjunction with Richard’s 90-strong technical team, it delivers spectacular, professional results in deep cleansing and super moisturisation.

Pro-Formula Rehab Masque

An intense ultra-moisturising rejuvenating treatment with Keratin, hair’s natural protein.

STYLING

5 unique formulas

  • Wheat Protein, which builds body whilst improving lustre

  • Kukui restores moisture and provides heat protection

Root boosting for weightless volume.
Ingredients include:

Pro-Formula Bulking Spritz

Pro-Formula Smoothing Mist

Condition-enhancing for flawless sheen. Ingredients include:

  • Argan Oil, creating dazzling mirror-like shine

  • Vitamins, maintaining hair’s healthiness and strength

Pro-Formula Styling Spray

Bounce-boosting for invisible hold.
Ingredients include:

  • Lime Oil, enhancing radiance and glossiness

  • Vitamin E adds body, bounce & improves texture

  • Vitamin A improves hair texture & enhances shine

  • Vitamins B5 & E boost hair health

Health-reviving for lustrous shine.
Ingredients include:

Pro-Formula Vitamin Boost

Pro-Formula

+1 Day Dry Shampoo

Refreshing & energising for style revival.

Ingredients include:

  • Rice Powder for ultra fine soft-touch effect and glossy finish

  • Citrus Extract with microcrystalline actives for rapid cleansing

ROOT COLOUR TOUCH-UP

3 powder colour palettes to blend roots and lengthen the time between colouring/salon visits.

Root Colour Touch-Up has been designed to help quickly and simply cover your grey or dark roots until your next colour appointment. Touch up your roots just like your make-up, on dry, styled hair either at home or on the go.

​Blending palette, covers grey or regrowth between colouring or highlighting.

Cool Blonde 2 Warm Blonde

Root Colour Touch-Up

Root Colour Touch-Up

Dark Blonde 2 Light Brown

​Blending palette, covers grey or regrowth between colouring or highlighting.

Root Colour Touch-Up

Brown 2 Dark Brown

​Blending palette, covers grey or regrowth between colouring or highlighting.

82 Duke of York Square, London SW3 4LY

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©2017 By Richard Ward